eBay builds up its marketplace offering for heavy equipment

MediaIntel.Asia

In what is arguably its first major B2B move in several years, eBay is launching a new strategic partnership with bidadoo, a leading online B2B marketplace and auction company equipment, and capital assets for heavy machinery such as forklifts, tractors, excavators and related parts and products. Global marketplace operator eBay Inc. has been quiet on the business-to-business ecommerce space—until now. In what is arguably its first major B2B move in several years, eBay is launching a new strategic partnership with bidadoo, a leading online B2B marketplace and auction company equipment, and capital assets for heavy machinery such as forklifts, tractors, excavators and related parts and products. Under the new relationship, eBay has made an undisclosed investment in bidadoo, a Seattle-based B2B marketplace, which claims to be the largest reseller of heavy-duty truck parts on the eBay platform. “We need deep expertise and a broad mix of inventory across our top categories — whether sourcing 45-ton excavators or a pair of Jordan 4s,” says, eBay senior vice president North America Jordan Sweetnam. “Bidadoo will be a critical partner.” eBay and bidadoo aren’t releasing many key details on the strategic partnership such as annual gross merchandise volume, or how many buyers and sellers are engaged in truck parts. But bidadoo has been in business for 18 years and works with big trucking and construction machinery reseller companies such as Sunstate Equipment Rentals, Herc Rentals (formerly Hertz Equipment Rentals), H&E Equipment, JCB, Genie/Terex, Case, Takeuchi, Komatsu, and John Deere dealers among others. Recent auctions range in final transactions from a 2018 Caterpillar motor grader that sold, $278,300, a 2018 John Deere crawler dozer for $247,500 to 2016 XCMG excavator that went for $41,201. “We see buyers continue to convert to our trusted online marketplaces in record numbers, due to the pandemic,” says bidadoo president Howard Hawk. EBay is investing in bidadoo in large measure because of the size of the used heavy equipment market, which is estimated to be between $50 billion and $60 billion, eBay says. “This highly fragmented industry—historically reliant on offline, in-person sales and auctions—has seen adoption of online equipment marketplaces accelerate through the COVID-19 pandemic,” eBay says. Buyers of used heavy equipment also are frequent parts purchasers, eBay says. “25% of equipment buyers on eBay also purchase parts and attachments for their machines,” the company says. bidadoo provides eBay buyers with key deals on the sale of used heavy equipment and parts, eBay says. For example, equipment listing includes a detailed condition report, photos, and video demonstration, and is sold with the bidadoo full-refund guarantee. This investment will allow us to bring new solutions and capabilities that will add significant value to our customers,” Hawk says. Sign up for a complimentary subscription to Digital Commerce 360 B2B News , published 4x/week, covering technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, vice president of B2B and Market Research Development, at [[email protected]](/cdn-cgi/l/email-protection#4b262a39200b2f222c223f2a27282426262e39282e787d7b65282426) and follow him on Twitter @markbrohan. Follow us on [LinkedIn] and be the first to know when new Digital Commerce 360 B2B News content is published. [Favorite]

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