How did New World’s Adrian Cheng decide to buy a piece of virtual land? Property scion says smoking a cigar with Alibaba’s Joe Tsai provided the spark

Adrian Cheng Chi-kong, the third-generation scion of Hong Kong conglomerate New World Development , said his idea of buying a piece of land in a virtual world was partly sparked by the South China Morning Post’s foray into The Sandbox and a conversation with Joe Tsai, vice chairman of Post -owner Alibaba Group Holding.…

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