New @Hivestack Header Bidder for #DOOH Publishers

Hivestack , the world’s largest, independent, programmatic digital out of home #AdTECH company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimizes publisher yield across various sources. A recent article ‘ Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened ‘ illustrated that online Web publishers use an average of six SSP/Exchanges for programmatic monetization, with header bidding technology being used to optimize yield.…

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